It’s comfortable. It feels safe. Things work. And that’s fine – as long as you’re aware that you’re in a bubble. As long as you realize how limited your perspective is, how filtered your information, how small your playing field. And as long as you don’t mistake that for the full picture.

The real problem? Most people don’t even notice.

And that’s exactly what makes it so dangerous.

Because if you don’t realize you’re inside a bubble, you won’t push beyond it. You won’t challenge your own thinking. You won’t seek out perspectives that shake things up. Instead, you’ll stay stuck in your loop, surrounded by the same conversations, the same routines, the same comfortable lies.

And then? You wake up one day and wonder why the world has moved on – without you.

Because let’s face it: The signs were always there. You just didn’t want to see them.

That’s exactly why so many companies are struggling right now. They spent too long in their bubble, talking to themselves, losing touch with reality. Endless internal meetings, expensive consultants, pointless strategy decks – giving the illusion of action.

But did they ever really step outside? Did they truly look at their business from a raw, uncomfortable, no-bullshit perspective?

Or was it just another round of corporate make-believe?

To be fair, the market is full of shiny frameworks, overhyped tools, and “groundbreaking” methodologies promising to fix everything. And let’s be honest – actually tackling the real issue? That would hurt. So it gets ignored.

The result? Problems get worse. And companies fall deeper into the trap of blind actionism.

So here’s a radical thought: Stop. Step out. Get brutally honest. Strip the problem down to its core – then deal with it, step by step.

REDEFINE SUCCESS.